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"Companies spend millions to ensure that their audience more than gets the message they want to send by incorporating music, sounds, images, vivid color and celebrities to trigger huge sensory responses towards their product, company or innovation. An emotional response towards a name is the human to brand connection that is sought after like the Holy Grail. If customers feel drawn to something, loyalty ... is sure to follow."

Kyra Dawson
Brands of Emotion

Domain Valuation of oriented.com

The Holy Grail of Generic Domain Names
The Power Six Elements
Chinese Companies, Global Domain Names
Mind Share Increases Sales
Mind Share Equals Market Share
Why Domain Names Matter
Characteristics of Premium Domain Names
Value of a Premium Domain Name
Generic Domain Names Are Golden